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Phred was the original host of the Noggin TV network, as well as the star of two television series titled Phred on Your Head Show and The URL with Phred Show. Both shows have since vanished from the air, but their legacy lives on through the more recent work of the Noggin creators (Nickelodeon and Sesame Workshop).
Phred normally calls him "BV," an acronym standing for his name. Check out Big Voice's article!